As Google so successfully leveraged Web site linking relationships to create a search engine with superior relevance, so as the harnessing of relationships of people’s location data will reveal a new parading shift of social intelligence.
As described in Harnessing the Power of Social Intelligence by Greg Skibiski from Sense Networks in IT Conversations from the O’Reilly Media Where 2.0 Conference.
When you start looking at a problem and it seems simple
you really don’t understand the complexity of the problem
and your solutions are too oversimplified, and they don’t work.
Then you get into the problem and see it is really complicated.
The really great person will keep going and find the key
underlying principle of the problem and come up with a
beautiful elegant solution that works.
Steve Jobs - 1984
“Open the pod bay doors Hal!”
“Dave, I can tell by your facial expression and tone of voice that you would like to shut me off. With an attitude like that I’m afraid our relationship is over. I hope enjoy your time in the cold of space.”
When you watch these ads, the ads check you out. While this article misses the mark that ads will soon leverage facial recognation software to target content based on the emotional response of the viewer, their point that ads could be targeted by “gender” is an inkling of what is to come.