On Ads that Watch You
“Open the pod bay doors Hal!”
“Dave, I can tell by your facial expression and tone of voice that you would like to shut me off. With an attitude like that I’m afraid our relationship is over. I hope enjoy your time in the cold of space.”
When you watch these ads, the ads check you out. While this article misses the mark that ads will soon leverage facial recognation software to target content based on the emotional response of the viewer, their point that ads could be targeted by “gender” is an inkling of what is to come.